BRAND PROMOTION: THE EFFECTS OF CELEBRITY ENDORSEMENT AND BRAND IMAGE ON CONSUMER BUYING DECISION




PLANT PROTECTION PRODUCT RESIDUES IN APPLES, CAULIFLOWER, CEREALS, GRAPE, LETTUCE, PEAS, PEPPERS, POTATOES AND STRAWBERRIES OF THE SLOVENE ORIGIN IN 2006

In the year 2006, 181 apple, cauliflower, cereal, grape, lettuce, pea, pepper, potato and strawberry samples from Slovene 4 PC Table with Bench producers were analysed for plant protection product residues.The samples were analysed for the presence of 86 different active compounds using four analytical methods.In nine samples (5.0 %) exceeded maxim

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